The app was designed for Paul Christopher Conticelli, the artist from New York (https://paulchristopher.nyc/about/), whose paintings are bought by Jay Z and Paris Hilton.
This time we created a real interactive DJ BOX based on the painting, which contains 24 squares so that people can make a melody by themselves. 24 tracks for each of the squares in the picture were written by well-known DJ TYOMA.
The average time of interaction with the picture rocketed to incredible few minutes, attracted a tremendous number of people and even caused queues for the exhibit. The painting was successfully exhibited in New York, as well as in the popular gallery of contemporary art in the Hamptons.